CATCH 22: STOP SELLING THE BUSINESS CASE

The way we were taught to do it... How many of you who are passionate about Sustainable Business or the value of having a purpose led company have been told that to be successful you will need to prove the business case? How many have then resorted to studies such as that of the Stengel … Continue reading CATCH 22: STOP SELLING THE BUSINESS CASE

Great Framework for Action through Consumer Behaviour Change

Sustainable Brands, Eight Sustainability Platform, and other partners have joined together to launch the Framework for Action project, which is the first of its kind to explore the cutting-edge issues of sustainable consumer behavior change exclusively for the Brazilian market. The framework is a guide for marketing, communication, R&D and sustainability professionals, particularly at B2C … Continue reading Great Framework for Action through Consumer Behaviour Change